PROVIDENCE, R.I. — Today, Governor Dan McKee and Secretary of Commerce Stefan Pryor announce the hiring of Rebecca "Becky" Nuger as Chief Marketing Officer at the Rhode Island Commerce Corporation.
As Chief Marketing Officer, Nuger will lead the state’s marketing and brand strategy, promoting Rhode Island as a great place to visit, live, and do business. She will oversee the marketing team at the Rhode Island Commerce Corporation and work closely with tourism regions, leadership at Rhode Island T.F. Green International Airport, and other partners to elevate the state’s visibility, supporting economic growth.
"We welcome Becky as Rhode Island’s new Chief Marketing Officer at a time of strong momentum for our state. Becky brings experience that will be key to sustaining and expanding our success to keep Rhode Island competitive and a top destination," said Governor McKee.
"We are excited to announce Becky Nuger’s appointment to the position of CMO. In terms of tourism, entrepreneurship, and opportunity, Rhode Island’s momentum is growing. Becky will help to extend that trend by showcasing our state as a great destination for visitors, innovators, and businesses. Given her talent and skill, Becky is a great addition to the Commerce team," said Secretary of Commerce Stefan Pryor.
Rhode Island Commerce Corporation President & CEO Jim Bennett added, "We’re very pleased that Becky is joining the Commerce team, and we look forward to the keen insights she’ll bring to our work."
"I’m honored to join the Rhode Island Commerce team at such an exciting moment for our state. Rhode Island has extraordinary assets, from its people and culture to its innovation and small business community," said Nuger. "I look forward to working closely with partners across the state to elevate Rhode Island’s brand, tell its story on a national and international stage, and ensure our marketing efforts drive meaningful economic impact for communities statewide."
Nuger brings 15 years of experience in marketing leadership, brand strategy, and partnership development across global consumer brands, most recently serving as Director, Global Brand Strategy at Hasbro.
"Tourism is a vital and thriving industry that brings tens of millions of dollars into Rhode Island. We look forward to collaborating with Becky on continuing to grow this important economic sector," said Kristen Adamo, President & CEO of the Providence Warwick Convention & Visitors Bureau.
"Warwick would like to welcome Becky aboard. Rhode Island may be small, but each region is so unique, and we look forward to collaborating to show others how grand our state truly is," said Elizabeth Dunton, Acting Director of Tourism for the City of Warwick.
Nuger’s first day in the role is today, January 6, 2026.
For more information, visit commerceri.com and visitRhodeIsland.com.
