StyleWeek, Rhode Island Commerce and Providence Warwick Convention & Visitors Bureau Launch Mask Up RI - Rhode Island Commerce

Social Media Campaign Stresses the Importance of Making and Wearing Masks

Providence, RI – April 10, 2020 – StyleWeek Northeast, Rhode Island Commerce and the Providence Warwick Convention & Visitors Bureau (PWCVB) are teaming up for a social media initiative that encourages Rhode Islanders to both make and wear facemasks. The movement, called Mask Up RI, is being conducted on both Instagram (@mask_up_ri) and Twitter (@mask_ri). It focuses on non-medical grade masks and face coverings, as medical grade equipment should be used solely by health care workers.

“Rhode Island Commerce brought to my attention the need to get more people to create and wear some sort of face mask or covering,” said StyleWeek Founder Rosanna Ortiz, who is spearheading the initiative. “Mask Up RI is a way for me to use my public relations and fashion background to spread awareness in Rhode Island.”

People are being asked to post a picture of themselves wearing a mask or facial covering, tag Mask Up RI, and challenge three friends to do the same. Since its launch late yesterday afternoon, the Instagram account has nearly 100 followers and features pictures of nearly 50 Rhode Islanders, including RI Governor Gina Raimondo, Providence Mayor Jorge Elorza and Warwick Mayor Joseph Solomon.

Rhode Island Commerce and the PWCVB are promoting the initiative through the Instagram handles @visitrhodeisland and @GoProvidence and Twitter handles @RITourism and @ProvidenceRI, respectively.

“As Rhode Islanders, we all need to do our part to keep each other safe and healthy. Sewing face masks, or using other protective face coverings, helps to impede the spread of germs while conserving valuable medical supplies for healthcare providers,” said Heather Evans, chief marketing officer at Rhode Island Commerce.

“My industry has been among the hardest hit,” said Kristen Adamo, PWCVB president and CEO. “We fully support any initiative that will save the lives of Rhode Islanders and bring our economy back.”

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